Hello everybody and welcome back again to the Pursuit of Purpose podcast. I am Melissa Bareham and I am so happy you're here. So grateful you're tuning in today. And man, I have an episode for you. I am jacked about this. I've been thinking about this for so long. So I have had the craziest week. I am actually in Vancouver just heading back to home today, but I've been in Vancouver for the last week after being in Hawaii, which was so much fun.

It's just been like a whirlwind I was gonna say a month, I guess almost a month. So live update a little bit, bringing you back. I was just in Hawaii. We listened to my last episode and that was so much fun. I had the best time. And then to come back to Canada, you kind of have to just fly into Vancouver anyways.

And I am here and. I had plans to be here because a year and a half ago I actually managed to get tickets to the heiress tour with, for myself and three of my best friends who have had all different experiences with Taylor Swift with. So I was here in Vancouver for the finale of the heiress tour, which my gosh, I didn't, when I got the tickets, I didn't even know that it was the last day.

So that was wild. So I went on Sunday and My gosh, so emotional. So many, so many emotions on the team, on Taylor, on her dancers, on everybody that was in attendance. It was actually one of the best times. It's literally an end of an era, pun intended, but like it was kind of crazy. So that was so much fun. We all dressed up as different eras.

I did, I worked way too long on my outfit that I was making, which was a reputation inspired. Hello, all my rep. Girlies and gents out there, we're waiting anxiously for whenever Rep TV comes out. I think everyone's over clowning and they're just going to wait till whenever this crazy lady mastermind decides to drop it.

But let's take a pause for a minute. If you are not a Taylor Swift fan and you're like, what am I doing here? We're turning off the episode. Hang on a second because I have such an important episode for you to hear. If you are. I want to talk to you guys today about the 13 different life lessons or ways that we can steal Taylor Swift's success blueprint that she's created.

and build a business that fans literally will die for. I think it is, whether you are a fan or not of Taylor, it is undeniable to look at the success that she has created even in just the last two years, but throughout the timeline of her career from well, 2006 forward to now of what she has been able to build.

Billboard just named her the number two pop artist of all time. Honestly, I think Money wise and just like fans wise. She should be number one. I think Beyonce got number one, but you know, they're tied. I just put them in this tide in my mind. You can't deny the way that she has able been able to craft and create in.

Uh, I was going to say articulate, but make all these moves in her career. to build the biggest tour that has ever happened, which I think variety just today reported that the heiress to her across 2 billion in gross, like what other tour has done, done anything like that. And yes, that's a credit to the fans, but you know, she's like, think of a conductor with an orchestra.

I feel like she's very much like that where, you know, all of her fans, all of her, you know, her team, the rest of the world, independent in how they react to what she's doing. But she's just this mastermind up there doing her conducting. knowing that everyone is going to play along. And whether you love her, you hate her, you envy her, it doesn't matter.

You can't deny that what she has built is insane. And so I spent the last, ooh, I don't know, many months kind of like putting together a few of these things and what I was just noticing, especially as the arrows to her was starting to build and explode of what are the patterns that I see and have seen since I've followed her from the very beginning.

I was a fan from her when she released. our song and that became the first single. Oh no, maybe that wasn't the first single, maybe Tim McGraw was. That was the first song I ever heard at a talent show in grade seven that I heard a girl sing and was forever attached. So I've been with her since, since the early, early days.

And there's a lot of things I've noticed about how she's been able to navigate her career from, you know, when no one was really noticing her and she got her first headliner. After she was done with opening for other artists to now having the biggest tour of all time. That trajectory is insane. And there's a lot of things that, you know, us as entrepreneurs, as business owners, or future business owners can use to study and take her blueprint and apply it to our own lives and what we're trying to create.

You know, take that essence, take that Taylor Swift effect and apply it over what we are trying to do. So I'm going to jump right in to things here. So the first thing I've said that 13 things, of course, 13, the first thing that I really notice is that she believed in her vision, even when nobody else did.

You know, if you go back to like her being in Pennsylvania or whatnot, just starting out playing guitar, 10, 12, 13 years old, she was literally like 13 going on 30. She knew what she wanted from the very beginning. You watch videos or even interviews with. But she knew what she wanted and she could see herself there when nobody else could maybe not on the scale of what the Aerostor is because I don't think anybody could fathom that, which is just, you know, another nod that we need to open our imaginations a lot more than, than we do to what actually is possible out there.

But she knew that she wanted to be this artist, you know, making music that touched people that was really autobiographical and she was so convicted. That people would care, even when adults told her straight up to her face as a young kid yeah, no one cares. No one cares about you singing about Tim McGraw or, you know, your song, like our song or Teardrops on My Guitar, whatever, any of that.

So she was so sure where she was headed that she even got her family to move to Nashville for her when she was, I think, 13, from Pennsylvania. Like, I don't know how much conviction I would have had to have for anything to make my parents go, yep, okay, we're going to roll the dice on this because our kid's just so sure that this is going to happen.

Like, what? First of all, credit to her family. What family believes that, I guess, in like a 10, 12, 13 year old. It's wild to me. So that vision for her has always been so strong. It always has stayed so strong. Even, you know, now when she's like super stardom best pop artist of all time, she still has plans of, and a vision, I think of where she's going and maybe not what she's going to do next, but how she can touch and impact the world.

So take a note from her book. Like you maybe don't need to have the foresight to go. I'm going to be like the next Jeff Bezos. If you want to be, Have that, but whatever you dream for yourself, you need to believe in your vision, even when nobody else does. And even when there's a criticism for it, or people laugh at that, if that is what you want to do, you've got to believe so deeply in where you are going and what your business is doing before you can even see it yet, before you even have the skillset yet, that you are unstoppable in doing it and making it become.

Okay. Number two, be open, honest, and really vulnerable because that's what means to your audience that you're human and that you're just like them. So one thing that Taylor has done so, so well in this avenue is just having these avenues of connection with her audience. You know, if you go back to looking at tumblr like when she was on tumblr at the time i don't know if you ever you guys ever saw that but she would like comment on pictures that people would put up or you know if she had a thought or an idea she would just release it on there and with like pure open access for fans to just you know See and absorb like it wasn't put out with the PR team.